Two Way Media and Ingenious Media Sign Dev Deal for Social TV Games Production

written by: Richard Kastelein

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Published on Sunday, 24 April 2011 08:47

Paidcontent is reporting that TV games maker Two Way Media says it has done a “development and funding deal” from the Ingenious Media investment and advisory firm to fund a foray in to social TV games production.

James Turner, chief executive of Two Way Media, said:

"Focused project funding and development arrangements are critical to the development of top-level, exciting games and helping to drive the market overall."

Two Way has introduced cable, satellite and IPTV platforms game mechanics for the likes of X Factor, Play Your Cards Right and Britain’s Got Talent. But it's expected the deal will push Two Way to push hard into building interactive games via new platforms such as YouView, emerging set top boxes and Smart TV from CES manufacturers.

Two Way and ingenious say their deal “focuses on Two Way’s social gaming and connected TV projects” and they will “share in the considerable commercial potential” Ingenious already acquired Two Way back in 2007, so it’s not clear what this new deal is but it’s likely a capitalisation of Two Way in order to seek out this new opportunity.