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According to their website, UK Digital agency Mobile Interactive Group (MIG) has developed a system of allowing viewers to purchase Facebook Credits which will allow them to place votes, enter polls and competitions in shows direct from an app hosted on Facebook.
The service is an extension of MIG’s mobile voting platform, which launched in January and which has subsequently been used by ITV for Dancing On Ice and Sky for Got To Dance.
Ben Cusack, marketing director for MIG said the service would tap into the huge numbers of people who visit social networks at the same time as watching TV.
“Many live shows now have a Facebook app and we were keen to extend that service to give audiences the opportunity to vote,” he said.
He added discussions were underway between Facebook and a number of key international broadcasters with a view to adopting the service.
According to LakestarMedia:
A new interactive broadcast platform mobile phone app can be bought allowing smartphone users to buy a vote from a particular show’s Facebook page, and then cast it in support of their favourite act or personality. Broadcasters also get a news feed updated with the latest voting statistics, so that they can collect votes securely and within a pre-determined timeframe. However, no broadcaster or show producer has yet announced it has linked up with the app, but its developers say negotiations are under way for several shows to offer such a voting method for their shows.