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Today E-ZONE unveiled its iPad app MyTVBuddy claiming it takes Social TV to the next level of exploration, interaction, engagement and participation. by letting users check in to TV programs, watch videos, post messages on Facebook, share Twitter messages, participate in conversations and see where other users are located. MyTVBuddy kicks off with a special launch edition of Eurovision 2011.
MyTVBuddy comes with a solution for turning TV viewing into a social experience by using mobile devices such as the iPad. According to a recent study from Yahoo, nearly 90 percent of people watching television are using a mobile device at the same time. Be it Twitter, Facebook, email or instant messaging, they are doing more than just watching.
Special Launch Edition: Eurovision 2011
The first event that will be covered on MyTVBuddy is the Eurovision Song Contest which will take place on 10, 12 and 14th May. With over 120 million television viewers, Eurovision confirms it's status as Europe’s favorite TVshow. MyTVBuddy will bring the Eurovision experience closer to the fans with an integrated feature set. First, the fans are the jury since they can rate every performance. The result of the user votes is aggregated in the‘Ranking’ section and can be compared with the official ranking after the show. Secondly, Eurovision fans will find all relevant and necessary information about the artists at their fingertips including picture galleries, video channels and the latest news updates.