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Samsung Electronics has announced operator based billing for its mobile and TV application store Samsung Apps which will alllow users to buy apps easily in just 2 clicks and the price will be charged in the phone bill or deducted from the prepaid SIM card.
The price can be charged right on a phone bill or be deducted from a SIM card balance. The addition of these new methods provides further convenience and ease of payment, meaning customers no longer have to enter sensitive information such as credit card details.
The new billing features will see phased roll out in European countries that include Germany, Austria, Denmark, Finland, Norway, Sweden, Ukraine and Asian countries like Vietnam, Thailand, Indonesia and India from 28th April 2011.
Kang-Hyun Kwon, Senior Vice President of Media Solution Center, Samsung Electronics, said
At Samsung Apps we’re committed to doing all we can to provide our customers with an enhanced user experience. The new payment method offers flexibility, choice and ultimately a simpler purchase journey.
Samsung has also announced new promotion called ‘Buy Hot Apps, Get Cool Gadgets!’ where they offer a chance for customers to win prizes. This offer is available for Samsung apps customers with Samsung Wave smartphones from 17th May to 20th June 2011. Customers who purchases apps from Samsung Apps would be entered into the contest automatically to win exciting prizes. Winners would be announced on 27th June 2011 at Samsungapps.com.