Sony and Rovi Sign Connected TV Ad Deal

written by: Richard Kastelein

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Published on Tuesday, 10 May 2011 06:23

Rovi said Monday that it has reached an agreement with Sony Electronics to sell and deliver ads via connected Bravia TVs in the U.S. through the Rovi Advertising Service, which is part of Rovi Cloud Services.

The announcement follows on the recent launch of Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The announcement expands upon the Smart TV Field Trial initiative, and broadens the reach beyond the 30+ million homes that Rovi Advertising Network reaches today. Rovi Smart TV advertising provides the ability for advertisers to increase awareness of their products and services by creatively engaging consumers in an environment where they can interact with content and information.

“Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in,” said Jeff Siegel, SVP of Advertising at Rovi. “With the addition of Sony BRAVIA TV to our Advertising Network, we are working with Sony to offer advertisers more creative capabilities to connect with the consumer.”

Rovi Advertising Service, delivered through Rovi Cloud Services, enables consumer electronics manufacturers to incorporate advertising on their devices and monetize their offerings to create recurring revenue streams. By using Rovi Advertising Services, CE manufacturers become a part of Rovi Advertising Network, making it easier for brands to place advertising on their devices.