PlayJam and developers of Buzz!™ partner up to bring social games to Smart TV

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Published on Wednesday, 11 May 2011 00:46

PlayJam, the world's largest TV games network, has partnered with Relentless Software, the developers behind Sony’s BAFTA award-winning game franchise Buzz!™, to bring social games to Connected TV.

Relentless Software is the latest game developer to partner with PlayJam to access the fast growing Connected TV space via its Aggregated Games Portal – an editorially-led causal-gaming destination that brings hundreds of renowned titles via a fun, interactive user interface.

PlayJam’s Portal is powered by Phoenix - its proprietary social engagement and monetization platform that drives customer loyalty through a number of features such as cross-network tournaments, leader-boards, mass participation gaming, virtual currencies and CRM.

Launching worldwide on both Samsung and LG Smart TVs this month, the PlayJam Portal will be the first games aggregation service of it’s kind to bring much-loved titles directly into the heart of the living room alongside notable entertainment offerings such as Netflix, Roxio Cinema Now, Pandora and Vudu.

 "We are excited at the opportunity to partner with a developer such as Relentless who have a proven track record of delivering highly successful games the whole family can enjoy. Such content will greatly enhance the PlayJam proposition and secure its position as the number one games company for TV worldwide,” said PlayJam's Business Development Director, Anthony Johnson.

Andrew Eades, Chief Executive Director of Relentless Software:

“Relentless has always made games for everyone and we are very excited about the opportunity to engage with a larger audience via Smart & Connected TVs. PlayJam’s 12 years of experience in delivering games for TV makes it the ideal partner to work with when looking to exploit the tens of millions of Connected TVs already in the marketplace. With Smart TV take-up projected to run into hundreds of millions of devices by 2014, we are confident that this platform will play a key part in the success of future Relentless titles.”