Hulu Negotiating to Extend Broadcasts Deal

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An agreement to extend the content licenses that owners News Corp., Disney and NBCUniversal signed two years ago should be in place within a week, according to people familiar with the discussions, according to All Things Digital. This will keep programs from NBC, Fox and ABC on the Web video site.

Those who are familiar with the negotiations told All Things Digital that the joint venture’s basic structure will remain the same, the site will offer free, ad-supported programing as well as a premium Hulu Plus subscription option that offers more programming and multi-device access. What might be affected are the programming "windows" that determine when a show turns up on the site and when it disappears, and how much Hulu pays for the content it shows.

With regard to the distribution windows, GigaOm suggests:

"Some programmers might be wary of keeping that window in place, thinking that they could get more viewers to tune in live if they held off Hulu availability for a few more days or weeks." (Hulu previously struck a deal with Viacom, which delays the appearance of shows like "Jersey Shore" and "Tosh.0" several weeks after they've aired live.)

MediaPost reports that NBCUniversal gave up its board seats and mangement role in the JV earlier this year as part of its Comcast merger agreements.

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