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Intenuum has launched its first product 'TeeVlog™' based on "State-of-the-Art" semantic search and smart learning algorithm. TeeVlog™ pushes customized TV-related content based on multi-path input instead of inputting one-path registered user based recommendation. In addition to core "search and smart learning technology", Intenuum has also implemented SNS (Social Network Service) features to provide users the easiest way to share information they find from the services.
According to Sean Park, CTO of Intenuum:
"Our intention is to maximize user's enjoyment around TV content. And the way we promote TV related products will be very different from conventional method since product information is blended into content being reflected as useful information, not as spam-like advertisement. I believe this will change the landscape of distributing advertisement for the manufacturers."
The power of this contextual system will be in the way it serves people with relevan contextual information based on the TV content. The press release doesn't give insight if personal / social data is taken into account, they make it easy to share so they could be extracting information from social networks. It would be a rich set of parameters that can alter the return of content and thus the relevancy and enjoyment of the total experience.