justAd.TV and Ybrant Digital partner up to help platform and content owners monetize Connected TV

written by: Richard Kastelein

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justAd.TV, the non-linear advertising specialist, has opened another new chapter in targeted advertising, partnering with digital marketing solutions provider Ybrant Digital to help platform owners immediately generate new revenues from today’s multi-screen, Connected TV world.

Based on justAd.TV’s multi-device TV advertising platform, the new partnership will enable platform owners to use Ybrant Digital’s media sales experience and global network to generate revenues from the Connected TV environment, by selling innovative ad formats quickly and with little effort.

“justAd.TV’s innovations have always encouraged platform and content owners to embrace the Connected TV environment and find ways to support free content. Our partnership with Ybrant Digital takes that to a whole new level,” said Yariv Erel, CEO and founder of justAd.TV. “It will allow content and platform owners to not only create a dynamic advertising environment, but to actually sell that advertising space and start generating revenues immediately.”

Jacob Nizri, Ybrant Digital’s president, added that:

“Online TV is showing one of the strongest growth vectors in the digital industry. Innovative companies such as justAd.TV, which has the correct mix between top-notch content and business applicability, are the kind of partners we want to go hand-in-hand with for the long term.”

Once registered to the justAd.TV website (www.justad.tv), any content owner that downloads the recently launched software development kit (SDK) will have access to justAd.TV’s interactive advertising formats and Ybrant Digital’s media selling capabilities without the need for expensive research and development.

The new offering is also IAB VAST (Video Ad Serving Template) and VPAID (Video Player-Ad Interface Definitions) compliant. By allowing connected devices (the majority of them do not support Flash) to use the VAST and VPAID standards, content owners can have video and rich media campaigns running natively across all devices.

The new solution is currently being demonstrated at the Connected TV Summit, London from 18-19 May 2011.


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