AKQA Wins Cannes Lions Gold For Heineken’s Starplayer – a Dual-Screen Football Gaming App with Real-time Engagement

written by: Richard Kastelein

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Published on Tuesday, 28 June 2011 08:33

AKQA, an independent, ideas-led global agency has won a plethora of awards at the 58th Cannes Lions International Festival of Creativity in France this week including, one of the most intriguing two screen real time sports apps every built - called Starplayer - for Heineken.

The Gold for Heineken’s StarPlayer in the Cyber Lion Mobile category is a first in social media and dual-screen gaming as it transforms TV watching into an interactive experience for football fans and it taps into the competitive banter of viewers by creating a live, competitive and social TV game experience that can be played at home.

James Hilton, AKQA’s Chief Creative Officer, commented:

“I am extremely proud of our teams’ incredible achievements for our Heineken and Nike clients.”

“It’s very satisfying to see our mobile advertising and social media campaigns recognized at the Cannes Lions, the world’s most respected global advertising competition,” stated Tom Bedecarre, AKQA CEO. “We continue to develop our social media capabilities and AKQA was recently certified by Facebook as an approved Facebook Ads API tools vendor,” Bedecarre added.