Orange Is Looking Forward To “Revolutionising The Social TV Experience” With Its TVcheck Community App

written by: Gianluigi Cuccureddu

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Published on Monday, 18 July 2011 08:51

Social TV apps are a hot topic, next to the earlier reported news on BeeTV's new socializing app for TV, Rapid TV News reports that Orange is also looking forward to "revolutionize the Social TV experience." Available free, the TVcheck community app automatically recognises programmes users are watching on the 19 French DTT channels based on visual recognition technology.

TVcheck provides a multi-screen and game experience for discussing about TV content. The application allows users to share their thoughts on the show they are watching thanks to a number of social features such as status updates, comments and program recommendations. Users will be able to log in using their Facebook credentials, making it easy for them to add friends’ from their Facebook account.

Patrice Slupowski, VP Digital Innovation & Communities at Orange said:

"We are all looking for shared digital experiences to stay connected with others. With TVcheck, there's no need to wait until the next day to talk about a good show seen the evening before. One can immediately do it when sitting in front of the TV in the living room".

Features of the TVcheck app:

Scan and share your favourite shows

TVcheck is the first application for iPhone that offers automatic program identification based on visual recognition technology. The application recognises shows broadcast on the 19 French DTTV channels. Based on the automatic detection function, discussing what you watch on TV is now an even more enjoyable experience. What's more, you no longer have to look at the TV guide, just trust your friends'.

Play and watch TV at the same time

TVcheck offers users a new TV experience by combining the power of the social network with games. All popular programs have their own badge. By using the check function, you can win points which go towards badges.

The most actively involved users win the title of 'Master', i.e. the member who has won the most number of points on a program or channel. TVcheck also offers a number of surprises to Masters, including the chance to watch their TV shows being recorded.

Key word definitions

Pre-check : to show your friends that you plan to watch a TV program

Check : to show your friends that you are watching a TV program. The check is usually automatic because the application automatically recognises the show you are watching. You can also manually check a program.

Badge : there are several types of badges, such as "serial TV watchers" for series, "peace and love" for lovers of reality TV, and "reporter". They are awarded based on the number of checks you make

Master : the most active users are awarded the title of master of a program or of a TV channel

Quiz : questionnaires on TV programs which enable you to win points