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SocialGuide has launched a daily raking of the top programs, networks and sporting events based on the social media activity that takes places while the show is airing, according to Broadcastingcable. The rankings are available at www.socialguide.com/social100:
The rankings are built on an intelligent social TV recognition system that takes U.S. TV listing data from Tribune Media Services and tracks the Twitter activity with every show that airs on around 160 of the most popular broadcast and cable networks. About 90 million social TV comments from about 9 million unique users have been collected since January.
Social Programming Guide
The guide allows users to follow three different feeds:
* A feed with all the tweets during the show;
* A feed of tweets just from their friends and
* A third feed of tweets from cast and team members of the programs and sporting events being tracked.
B2B revenue model
Socialguide is creating a platform for networks and advertisers to mine all this data, CEO Sean Casey said:
"The Social 100 data is consumer facing but we will be launching a data product with a full dashboard for networks and advertisers that will allow them to get deep into the data we are collecting around these shows," Casey notes. "This will provide them with a very interesting metric that will provide them with a measurement of what level of social engagement is going on around their TV shows. It offers a cross-section of the activity around the Twitter user base and shows what younger people who are into social media are watching and talking about. We think that is a very interesting demographic that is highly sought after by advertisers and networks."
Rich consumer insights
These rich consumer and real-time insights can be used for co-programming and rich details about users which can be used for advertising rates to brands/advertisers.
"I think we will see a big push in the fall," Sean Casey adds. "This is going to be the biggest fall season yet for social media and I think over the next 12 months the networks are really going to embrace it and find ways to more effectively use it to drive behavior."