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"Whoever figures out [Social TV], will be the next Steve Jobs of his generation"
- Ynon Kriez, CEO of the Endemol Group
As the claims strengthen that Social TV will dramatically change the industry landscape, the next convergence conversation will delve into the real world strategies behind this opportunity.
In its purest sense Social TV is the term for social interaction around the television. It typically integrates communication, context awareness, recommendations or ratings, with TV content either directly on the screen or on ancillary devices.
Social networks have quickly become an integral part of consumers personalised content discovery and viewing experience. Social TV then offers the 'ability to create content that will enable people to interface with each other, to connect, to recommend, to share and experience over television.' (1) According to media economist Jack Myers, the US Social TV market could be worth $12bn by 2020, with other analysts predicting a global market 2 or 3 times that value. (2)
As the potential of Social TV offers the chance for increased rating figures, more engaged audiences, and new revenue opportunities, almost everyone creating content, channels, platforms, or devices, in the future will need to address this change.
On Thursday 25 August 2011, Ved Sen from ThinkPlank will be chairing a panel of speakers that plan to tack the future of Social TV - including:
And it's free... The entrance and the Cheese and Wine. Registration starts at from 17:30 and the event runs from 18:00 - 20:00 at Intellect, 10-12 Russell Square, London, WC1B 5EE
If you can't make the event, keep an eye on #socialtvrevolution on Twitter for updates!
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