Monterosa Creates Live Play-Along Game For ITV’s Red Or Black

written by: Richard Kastelein

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Published on Friday, 26 August 2011 23:24

SyCo, ITV and Gamesys have commissioned 2-Screen Social TV specialists Monterosa to create and deliver a live online play-along experience that allows the audience to play Red or Black live, in sync with the TV contestants.

Using Monterosa’s award-winning 2-Screen cloud technology, players can put their own luck to the test by guessing Red or Black with each event in the nightly stripped show which runs from the 3rd – 10th September.

Simon Brickle, Monterosa MD said:

“We’re thrilled that ITV and their partners have chosen to incorporate 2-Screen as part of such a major production. Working closely with both online and TV production teams is the only way to make 2-Screen work creatively, and we’re looking forward to weaving the online audience into the fabric of the show.”

Playing from the comfort of their sofa, online players can compete with their Facebook friends and unlock achievement badges that enhance the game. They’ll also be rewarded for talking about the game on social networks.

Players who get through all ten rounds with their winning streak intact are awarded entry into the Red or Black Millionaire’s Club, for those people who would have made a million in the show itself.

Do you feel lucky? Join in from the 3rd September at itv.com/redorblack