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The 2011 Video Music Awards generated more than 5.5 million social media mentions on Sunday. The majority of those mentions were from Twitter, according to Mashable who reports on an infographic by Trendrr. At the peak (Beyonce's performance) people generated a whopping 8,868 tweets per second.
For a larger image go to Mashable.
Interesting figures, for instance the usage of hashtags. According to Trendrr, this “shows the real maturity of hashtags as vehicle to drive connected TV conversations.”Dynamic channels of information that centralize chatter on a particular topic.
More interestingly is the big discrepancy between Twitter and Facebook. Twitter has been used much more to create context. Twitter is perfect for quick updates but still being able to focus on the primary content.
I would be interested in learning what is being said in all those conversations, and if intelligence can be extracted for MTV to align or enhance what is spoken about.