Channel 5 and Endemol in UK Team up with MIG for Big Brother Facebook Integration

written by: Richard Kastelein

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Mobile and digital technology business Mobile Interactive Group (MIG) today announced that it is working with broadcaster, Channel 5 and Endemol to deliver voting via Facebook for the next Big Brother season. 

The broadcaster has developed a specially created Facebook application that will run alongside the current series which it bought the rights to from Endemol earlier this year. 

Rebecca Whitlock, Commercial Dev Controller, Channel 5 commented:

“Trends in the broadcast and entertainment industry are constantly evolving, yet providing the best and most innovative interactive services for our viewer’s remains a core focus for us. We’ve worked with MIG for several years, and their knowledge and insight into the broadcast industry ensures our viewers receive the best and most engaging multi-channel experience possible.”    

Rob Weisz, Commercial Director, Mobile Interactive Group said:

“This is a major development in the broadcast interactive space. It is widely acknowledged that viewers are moving to multi-channel experiences when watching traditional shows and we are delighted to announce this partnership with Channel 5 and Endemol. This technology has been developed specifically to create an exciting and engaging interactive experience regardless of whether you interact with a TV show via Facebook, iTunes, Android, traditional web and mobile web.

“We strongly believe this will allow global broadcasters and production companies a seamless way to monetise their audiences, whilst creating a deeply social experience within the show format and on the second screen. It is unlike anything this industry has seen before but defines exactly where interactive television is going. This is a watershed announcement for this industry.”

The application will allow viewers to vote for contestants using Facebook Credits through MIG’s mVoy Engage platform casting votes in real time through to the live show alongside traditional interactive voting methods. The platform is also integrated into the Official Big Brother UK iPhone and Android Applications offer a true multi-channel voting experience.

Additionally, MIG’s ‘Mobile, Facebook and Interactive TV’ white paper recently revealed that ‘40% of mobile users are most likely to be multi-tasking using their phone while watching TV’ and that ‘Social participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016’.  The white paper can be accessed here – http://info.migcan.com/MIGwhitepaper

In May 2011 MIG achieved Facebook Preferred Developer status, marking them as one of the only UK mobile, transactional and interactive businesses in the Facebook developer network.

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