Freemantle's Screenpop and Ex Machina Launch World's First Made-For-Second-Screen TV Format - Audience are Participants

written by: Richard Kastelein

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Screenpop, a FremantleMedia division focused on innovation, will launch a new two-screen TV format named Intuïtie on Monday 26 September on RTL4, the #1 private broadcaster in the Netherlands.

Intuïtie (‘Intuition’ in English) is a daytime gameshow in which the viewers are the contestants. Viewers can play for free using their laptop or smartphone. The show will test viewers’ gut instincts with picture-based questions on people and places. Everyone who takes part in the show wins prize vouchers; the number of vouchers won is determined by the audience’s average score.

Intuïtie has been developed by Screenpop and uses Ex Machina’s PlayToTV platform. It will have a two-week initial run.

Peter Cassidy, MD of Screenpop, said:

“This is the next step in interactive TV – a format that can’t exist without second-screen participation, and that invites viewers to be literally part of the show. We’re delighted to be working with RTL Netherlands and Ex Machina to bring such an innovative concept to Dutch viewers”.

Jeroen Elfferich, CEO of Ex Machina, added:

"When TV started, producers treated it like radio with pictures. Likewise, second-screen so far has been about adding online features to existing TV shows. Intuition is the first made-for-second-screen format by a major media company; it also includes an innovative business model. We're very proud that we can be part of this bold move by Screenpop and RTL."

The Intuition website will be at rtl.nl/intuitie. The Screenpop website is at screenpop.com. Ex Machina’s website is at exmachinagames.com.

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