UK Christmas Holiday Sales of Connected TVs Could Top 80 per cent

written by: Richard Kastelein

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Sixty per cent of all large screen TVs currently sold at John Lewis - a company seen by the industry as a barometer for UK retail - are now 'Smart' and this will increase to 80 percent over Christmas.

Lewis is angling their marketing pitch with a strong play towards on-demand services such as BBC iPlayer and the ability to stream films or catch up on TV programmes, staying in touch with friends and family via video calling with Skype, and social networking sites and You Tube being available in TV-friendly formats.

John Kempner, buyer for vision at John Lewis said:

"Smart televisions are an exciting development and we are seeing a shift in the way our customers consume the media. 60% of all our large screen TV sales (over 32 inches) are now Internet enabled and I expect that by Christmas we will see this figure increase to 80% as customers become interactive and enjoy creating their own TV schedules of favourite programmes, such as Strictly Come Dancing, Dragon's Den and Question Time."

 

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