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The way viewers watch TV today has become a multi-screen, multi-tasking experience. According to Nielsen, nearly 30 percent of TV viewers looked up info related to a TV program while they were watching it. AT&T U-verse TV customers now have new and better ways to bring together their favorite social apps on their smartphone or tablet with what they’re watching on TV.
“Customers want their TV viewing experience to be social, without distracting from the TV show on their TV screen, and they want their choice of apps from their smartphone or tablet to work seamlessly with their TV and enhance their favorite TV shows,” said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets. “These apps allow you to interact and share details about the shows you’re watching in simple and engaging ways. And you can do that on the devices that are in your hands or right next to you on the couch.”
With the U-verse IP platform, U-verse TV and High Speed Internet customers can now connect their qualifying smartphone or tablet to any U-verse receiver in the home to use a variety of apps that provide real-time TV content and social features on your device, since the apps recognize what you're watching on U-verse TV.
Today, U-verse customers can search for “U-verse Enabled” in the Apple app store to access the first apps available, including:
Over their in-home U-verse Wi-Fi network, customers can open the apps on their smartphone or tablet, identify which U-verse receiver they’re watching and start receiving social feeds and information within the app on their device, based on what they’re watching on TV. Because AT&T U-verse is 100 percent IPTV, customers can connect their apps to any U-verse receiver in the home through channel 9301, without needing special equipment, such as Internet-connected receivers or TV sets.
Somrat Noyo, CEO of Miso explains more aobut his application"
"All you have to do is open up Miso, and as an AT&T U-verse Enabled app, you simply select the receiver you want to connect to and it will immediately show what's playing on your U-verse receiver. As you flip through channels Miso changes with it to display what's on. Users don't have to search anymore to check-in, just tap and share. There is a quick one-time set up to enable pairing between Miso and your receiver.As part of Miso's app update we're also introducing a new feature just for U-verse customers: Tap on "Watch it" on any show in the Miso app and it will initiate a search on your U-verse receiver. From there you can change the channel or set a recording. This means no longer using your remote's arrows to type in show names when searching. These features are just the very beginning of how we are making it easier to share what you watch and get more from your TV experience. By being the only company to create a truly connected TV experience through the second screen, we are making interacting with what you watch more social, more fun, and better.
MISO APP DEMO
Many of these innovative new applications are being developed at the AT&T FoundryTM, a group of collaborative centers that quickly turn ideas into marketable products and services. At the Foundry, AT&T has been working with developers through the U-verse Alpha Program announced earlier this year to develop innovative ways for mobile and tablet apps to interact with the TV experience.
The new apps build on AT&T’s strategy to make advanced, interactive TV apps available to customers on a regular basis at no additional charge. AT&T U-verse TV is the fastest growing TV service in the country and the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider.