SocialGuide Rolls Out New Service - SocialGuide Movies

written by: Richard Kastelein

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SocialGuide, the New York-based social entertainment guide, has launched SocialGuide Movies, the first real-time guide that tracks the social media activity around all theatrically released movies. SocialGuide captures Twitter and Facebook conversations for all first run releases from pre-release through their theatrical run, and ranks movies based on real-time social activity. The data SocialGuide collects presents an alternative metric to box office numbers, gauging the social popularity of movies.
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“Building on the success of our social TV programming guide and Social 100 rating system, we are expanding our offering to include movies,” said Sean Casey, Founder and CEO of SocialGuide. “People increasingly turn to their social graphs when making entertainment choices. Our social movie guide connects users to real-time feedback from thousands of moviegoers, their friends and film critics, and provides them with a fresh approach in how they decide what to see at the box office.”

With SocialGuide Movies, users can sort the ranking of films by categories including action/thriller, comedy, drama, horror, SciFi/fantasy and kids. Users can also switch between viewing information on movies that are now in theaters to those coming soon.

Through its proprietary intelligent social data collection system, SocialGuide tracks movie chatter on a 24-hour basis, across its entire lifespan: from pre-release to theatrical run through DVD/video on demand. SocialGuide ranks a movie based on the amount of buzz it has received in the last 24 hours. It also reveals its position last week, its current peak position, and the number of weeks the movie has been in theatres. Each movie that is currently in theatrical release includes a “Social Exit Poll” that displays only comments from moviegoers who have actually seen the movie, so consumers can get instant “social word of mouth” from hundreds/thousands of moviegoers as they choose what to see at the box office.

SocialGuide further analyzes the social buzz to provide the number of people who have expressed direct intention to see the movie, a user’s friends’ comments, the most retweeted comments, and filtered social streams of moviegoers and critics.

“With SocialGuide Movies our intention was to create a valuable guide for the film industry and consumers alike,” said Casey. “By providing new metrics like “% of Buzz” and “Intending to See,” studios can gauge the social impact of their films compared to others. For consumers, we’ve filtered millions of movie comments to surface the ones that they care about most, which will help them make a more informed and entertaining movie decision.”

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