Flingo Joins with Collective Digital Studio to Bring Indie Video to Smart TV and Connected Devices

written by: Richard Kastelein

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Flingo, the leading publisher of applications for the smart TV, and Collective Digital Studio (CDS), the online content division of the Collective, today announced a strategic partnership to extend the distribution of artist-created video to millions of televisions and set top boxes worldwide. By working with Flingo, CDS' online video celebrities, such as The Annoying Orange, Fred, FreddieW and iJustine, will now be available on the TV with their own branded apps - sitting next to Netflix and YouTube in the Smart TV app stores. This extends their audience into the top-level TV interface for Samsung, LG, Vizio, Insignia, Western Digital, Popbox, Google's Android Market for TV, and a growing number of Flingo-enabled devices in the living room.

CDS offers artists a full range of creative, social media and distribution solutions to help them identify, develop and maximize opportunities across multiple platforms. CDS produces the original Yahoo! Web series "In the Dressing Room" with Cat Deeley, the host of "So You Think You Can Dance," and the celebrity talk show "Figgle Chat" featuring Lucas Cruikshank AKA Fred. CDS is in the process of rolling out a Fred animated series produced by Kate Boutilier and Eryk Casemiro ("Rugrats" and "Wild Thornberries"), and "Video Game High School," a new feature length original web series from FreddieW creators Freddie Wong and Brandon Laatsch. CDS also distributes Web series and artists including The Annoying Orange, iJustine and Megan & Liz. CDS brands attract hundreds of millions of views a month online and in traditional media.

"Our goal is to ensure that our artists and partners enjoy ubiquitous distribution of their content on as many platforms as possible," said Michael Green, CEO of the Collective. "The deal with Flingo provides an exciting opportunity for millions of consumers to experience and enjoy CDS content directly on their TVs."

Flingo's application publishing suite enables an ecosystem where media creators, brand advertisers and device manufacturers converge to give viewers a more engaging and personal TV experience. Viewers enjoy more content on TV than ever before in a highly personalized, interactive experience. Additionally, they can share their favorite moments across popular social networks. Flingo is currently available on 7.2 million screens, in 117 countries worldwide.

"The Collective provides its talent roster a great service by seeking new distribution channels, embracing new monetization strategies and connecting directly with fans online," said Ashwin Navin, CEO and co-founder of Flingo. "Our partnership enables artists recognized worldwide to reach millions of people in their living rooms with the convenience of a TV remote control at any hour of the day with a more dynamic, engaging viewing experience than traditional broadcast."

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