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“Our vision is integrating Akoo’s technology in set-top boxes, media servers, game consoles, and TV apps to drive the next generation of in-home on-demand television experiences.”
Akoo’s technology currently powers the Company’s out-of-home television network, which research firm Nielsen recently certified as having the largest audience of any U.S. digital out-of-home network reporting age 12+. Akoo’s television network is available throughout the U.S. in 161 “Akoo Pavilions,” which attract 64 million consumers each month in the most highly trafficked seating environments across premier shopping malls.
In addition to making on-demand content selections using their personal mobile devices, visitors to Akoo Pavilions can access free Wi-Fi services, connect with friends via Facebook and Twitter, and receive mobile coupons and exclusive special offers. Viewers spend an average 20 minutes per visit seated in front of Akoo’s programming, Nielsen research certifies, with an on-demand transaction occurring every four seconds on the network. As a result of this consumer engagement, Akoo drives unmatched marketing effectiveness and ROI for its brand advertisers.
“Akoo’s technology has been proven in the marketplace, successfully integrating TV, mobile, social and local to deliver magnetic and rewarding consumer entertainment experiences in out-of-home environments,” said Akoo CEO Niko Drakoulis. “Our vision is integrating Akoo’s technology in set-top boxes, media servers, game consoles, and TV apps to drive the next generation of in-home on-demand television experiences.”
Akoo’s technology supports plug-ins for on-demand and subscription billing services and includes advanced ad delivery capabilities that drive targeted advertising based on individual profiles, rather than geography, household, or demographic.
A recent study by Altman Vilandrie & Company and Research Now found that nearly half of TV viewers aged 18-34 would prefer their smartphone or tablet over their remote to control their TV.