Social TV Platform Miso Teams up with Halogen TV and Partners for "Jump Shipp"

written by: Richard Kastelein

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Published on Saturday, 22 October 2011 11:52

Social TV veteran Miso, has partnered with Halogen TV, a television network that provides socially-conscious and aspirational programming, to enhance the viewing experience for its highly-anticipated original series “JUMP SHIPP.” Miso has been doing a number of B2B deals recently - making a move from a focus on building a consumer product, to enabling businesses including Fox, Showtime, NBC, TNT, AT&T U-Verse, and DirecTV, Starz, QVC, and Comedy Central.

“JUMP SHIPP” is the perfect show for the Miso partnership,” said Halogen’s VP of Marketing, Kyle Chowning. The show’s host, Josh Shipp, constantly encourages people to take a chance on things they’ve never tried before. We’re taking a page out of his book.”

Chowning further noted:

“Miso has made the second screen experience of watching television unique and interactive. I’ve used Miso myself and I’m impressed with how they’ve developed a platform that gives audiences new and innovative ways to enjoy content. This is an excellent fit for Halogen TV.”

In JUMP SHIPP, motivational speaker and career advice guru Josh Shipp intervenes in the lives of talented young adults who want to transition from their lackluster livelihood into their dream job, but they don’t know where to begin. Josh steps in by hijacking a potential “jumper” and dropping them into a series of dream job-training challenges to prepare them for what could lie ahead. He then presents them with a once-in-a-lifetime opportunity to quit their current job and pursue their dream job. No matter the goal or the hurdle, viewers will be inspired when real people get a shot at their dreams and decide to JUMP SHIPP. Throughout this emotional process, Josh shows that quitting isn’t for losers, as long as you have a plan and a goal. In fact, sometimes it’s the only way to get the life you’ve always wanted.

Miso will provide an application on the iPhone that will allow viewers to enjoy complementary second-screen experiences for all ten episodes of JUMP SHIPP (whether live, on demand, or via DVR) when they air each Friday at 9/8c beginning on October 21st. Those viewers will have the opportunity to discuss the show, answer cool questions, get insider knowledge, take polls, post instant reactions and make predictions about who will take the leap. Miso will further promote JUMP SHIPP through its blog and on Facebook and Twitter.

And in a first for Miso, anyone who “checks in” to any other Halogen shows, will be rewarded a Halogen TV badge.