Sky Bet Launches New Prediction App for Football Betting

written by: Richard Kastelein

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Sky Bet has launched a new Facebook app for football betting fans, where hundreds of fans can share videos of themselves predicting weekend football results.

Each week, match predictions made by more than 300 football fans are uploaded by the online betting company via their 'Call of the Nation' app, which is hosted on Sky Bet's Facebook fan page.

One key Premier League match is selected every week and fans of both teams are captured on camera at matches making predictions about the clash. Fans are asked to make a call on the scoreline, first goalscorer and man-of-the-match and can also check out the video predictions of Sky Bet's panel of experts, which includes Sky Sports pundit, Jamie Redknapp.

Once their individual prediction video has been uploaded to Facebook, football fans can share it with their friends and check out what fellow fans, or the opposition, are predicting.

Sky Bet's PR Manager, Helen Jacob, said:

"Social media is the best way of interacting with our customers, who love to tell us and their mates how they're calling the weekend's big matches. The video element adds an extra dimension and acts as a kind of visual fan forum, allowing fans to find out their mates' views as well as having a laugh at their dodgy on-camera performances!"

All the scoreline predictions are collated to give the consensus of the nation and links to the latest football betting odds from Sky Bet are featured.

This week, the featured match is Sunday's Manchester derby and anyone who successfully predicts the scoreline will be entered into a draw to win a VIP matchday experience for two at Old Trafford. 33.6% of fans have predicted a 2-1 victory to Manchester City, who haven't won at Old Trafford since February 2008.

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