Netflix to Take on Lovefilm (Amazon) - Will Launch UK and Irish Service for Streaming Movies and TV Shows in Early 2012

written by: Richard Kastelein

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Netflix, the leading American Internet movie subscription service, today announced it will expand to the United Kingdom and Ireland in early 2012, offering unlimited TV shows and movies streaming instantly over the Internet to TVs and computers for one low monthly subscription price. Lovefilm, the leading streaming solution for VOD in the UK, recently bought by Amazon will now face competition on their home turf. With Netflix being available on some 200 SKUs (not devices) Lovefilm will feel the heat to expand on more platforms as quickly as possible.

Upon launch, Netflix members from the UK and Ireland will be able to instantly watch a wide array of TV shows and movies right on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones. Further details about the service, including pricing, content and supported devices, will be announced closer to launch.

Netflix has been streaming to U.S. members since 2007, adding Canada in 2010 and 43 countries in Latin America and the Caribbean in September 2011. Netflix has revolutionized entertainment across the Americas by giving its members a huge selection of movies and TV shows to enjoy when and where they want.

People interested in becoming members of Netflix in the UK or Ireland can go to Netflix to sign up to receive an email alert letting them know when Netflix has launched in their country.

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