Payments Coming to Smart TV - Capablue and PayPal Team Up on Monetising Connected Devices

written by: Richard Kastelein

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Capablue today announced that it has partnered with PayPal for its Connected platform, enabling brands to offer connected device applications and services via a subscription or on a pay per view rental basis.

Users can pay with PayPal within a connected TV for the first time in the UK.

Connected is the platform for the development and deployment of applications to multiple connected devices. Connected delivers a simple managed solution for content owners to provide a fast, immediate service with the best in class, user-centric content discovery and delivery solutions.

This latest announcement is a major development for the growing number of brands using Connected. PayPal's innovative payment transaction functionality has been seamlessly integrated with the Connected platform, enabling them to offer a range of VoD services through a variety of flexible payment methods. Users will be able to access premium rate content from a multitude of devices, paying with PayPal within a connected TV for the first time in the UK.

A PIN protection system will ensure that the process is fully secure with only the primary account holder having access to the payment service.

The Connected platform supports rapid and cost-effective implementation of bespoke applications. Connected has a high quality discovery interface which is easy to use and navigate. Viewers can personalise the service based on their preferences to get quick access to the content they want.

Tom Cape, managing director of Capablue, said:

"We are pleased to offer more choice to the wide range of brands using our platform by introducing PayPal to the Connected VoD service. This is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services."

Cameron McLean, general manager for merchant services at PayPal UK, said:

"PayPal on the Connected platform will allow viewers a next generation experience on their connected device. This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content."

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