Panasonic Rolls Out Social TV Application On the Big Screen

written by: Richard Kastelein

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Panasonic announced the launch of a new Internet Social Network application, Social TV, that will be available on Viera Connect1-equipped 2011 Viera HDTVs and all following new models. The app allows one to access social media sites such as Twitter and Facebook while also enjoying programming simultaneously on their Viera HDTV. Panasonic also announced the addition of a new gaming application from PlayJam and a movie/video channel dedicated to Bollywood, called BigFlix.

These three applications are free - BigFlix will allow users to access Bollywood Video on Demand2, while PlayJam is a game channel with multiple game apps. Additionally, and in time for the holiday season, Panasonic will be introducing a promotion that will allow users to download three games from Gameloft, including Asphalt5, free of charge.

“Panasonic prides itself on listening to consumer opinions and acting upon those suggestions to provide the best possible entertainment experience,” said Panasonic Corporation of North America Vice President, Merwan Mereby. “Our thorough research pointed to a desire to be able to watch content on the TV, while at the same time being able to tweet on Twitter or update your status on Facebook. With that in mind, Panasonic has, with the new Social TV app, expanded and enhanced the functionality of Internet TV and provided users with functions they were looking for. Connected TV will continue to become an increasingly important feature for consumers and Panasonic is working tirelessly to build upon the already robust entertainment and connectivity experiences our Viera Connect customers can enjoy.”

The Social TV app is the latest application to be added to Panasonic’s continuing expansion of its Internet services. The latest apps join entertainment and information favorites such as Netflix, Amazon Instant Video™, huluPLUS, CinemaNow, Ustream, Skype™ voice and video calling3, Twitter, Facebook, Pandora®, You Tube™, Google’s Picasa™ Web Album, and WSJ (Wall Street Journal) Live; as well as sports sites including, MLS and Fox Sports; gaming sites, such as Asphalt 5 and Free Throw; health and wellness sites, such as Body Media® and Withings Body Mass Scale; and weather service from Accuweather. The great majority of Viera Connect apps are free to the consumer.4

Panasonic introduced its Connected TV platform four years ago and in that time the internet functionality has grown to include movies, music, social media, gaming, weather, major sports sites and health and wellness sites. Panasonic’s Connected TV functionality was designed to provide consumers with access to these exceptional sites without the need for an additional set-top box or computer... with all the functionality built into the products.

“When combined with Panasonic’s award winning Full HD 3D Viera HDTVs, the enhanced Viera Connect Internet platform provides the consumer with exceptional entertainment value and variety,” added Mereby.


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