YouTube and Disney Interactive Team Team Up on New Video Destinations

written by: Richard Kastelein

Share this Article

Disney Interactive and YouTube are joining forces to bring family-friendly video entertainment to the web. The alliance will bring together the leading provider of family-friendly entertainment with the Internet's most popular destination for video programming and includes best of web content and original video aimed at introducing new Disney characters and stories for all platforms that Youtube appears on, including the Web, Tablet Apps, Smart Phone Apps, and Smart TV Apps.

Complementary online video destinations tailored to Disney audiences will be made available on both Disney.com and YouTube in early 2012, furthering Disney Interactive's strategy to deliver the most relevant and immersive online experiences to its guests wherever they are and on whatever devices they are using.

Disney Interactive will produce and program the co-branded video destinations for both Disney.com and YouTube, providing a family-friendly experience for viewers across both platforms. Programming will include video drawn from relevant family-friendly content currently available across YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming and Disney user created content. An original video series based on Disney's hit mobile game "Where's My Water?" and its main character Swampy will be the first project to launch in February and will be followed by other similarly short-form, family-oriented programming.

"With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney's legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer," said Jimmy Pitaro, Co-President of Disney Interactive. "As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform."

"Disney has established itself as one of the world's most loved brands," said Robert Kyncl, Global Head of Content Partnerships at YouTube. "We are thrilled to work with them to bring amazing new, family-friendly entertainment to YouTube's audience of 800 million users worldwide."

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market