Report: Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV - Intense Competition as Technology Advancements Impact Upon TV Broadcasting

written by: Richard Kastelein

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Research and Markets has announced the addition of the "Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends" report to their offering.

“Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends”

This annual report (4th Edition) offers a wealth of information on the global digital TV, IPTV, Web TV and Mobile TV sectors.

The television broadcasting industry has experienced incredible changes over the past couple of years due to competitive and challenging market conditions combined with advances in technology. The networks are facing intense competition and vying for both viewers and advertising dollars as consumers have more choice based on the different transmission technologies.

This report explores key issues and opportunities presented by these changes. The report includes analyses, statistics, forecasts and trends as well as a unique perspective on how the TV broadcasting sectors are unfolding differently around the world by incorporating case studies written by BuddeComm's senior analysts.

Subjects Covered Include:

  • Key Global Trends for Digital
  • Pay TV and Home Theatres
  • Key Global IPTV and Smart TV Trends
  • Key Trends for Online Video and Web TV
  • Global Mobile TV Trends
  • Key Triple and Quad Play Trends
  • Broadcasting case studies from around the world

Examples of Key Insights:

In mid 2011 there were nearly 50 million IPTV subscribers worldwide and the market had grown by around 30% between 2010/2011.

In recent times, viewing traditional movies and TV programs online has gained popularity. Services like Netflix have emerged.

Over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries.

With the advent of digital television and the launch of a number of new digital FTA channels, Australian subscription TV (STV) operators have been feeling the squeeze as viewers were quick to take advantage of the new conditions.

The New Zealand government originally planned to switch off analogue TV by 2015 or when 75% of homes have digital TV service. But with digital TVs in more than 80% of homes by late 2011, the first region set for the changeover is now in September 2012 with all other regions set to be completed by late 2013.

A significant trend in the US digital TV market is the shift towards video-on-demand and other forms of online video viewing, a trend which will continue to strengthen along with the growth of broadband networks.

In the Middle East, IPTV has expanded beyond the wealthy Gulf region, with services now also available in Turkey and Jordan. However the region is still very much dominated by satellite TV.

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