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Delivery Agent, the leader in multi-channel commerce for sports and entertainment, and Shazam, the world’s leading mobile discovery company, today jointly announced a partnership that will allow TV viewers to identify and conveniently purchase products related to the Shazam-enabled show directly from their Apple iOS or Android mobile devices. Shazam automatically identifies what the consumer is watching, and presents the TV show-specific storefront operated and optimized for mobile purchases by Delivery Agent.
“We are very focused on partnerships that bring value to consumers, programmers and brands. The partnership we’re announcing with Shazam benefits all three constituents,” said Mike Fitzsimmons, Delivery Agent CEO. “Consumers can now use Shazam – a favorite app and the undeniable leader in music discovery – to quickly find and buy products from their favorite shows. And brands that are integrated into programming have a new avenue to bring attention to their product – an avenue that ends with a consumer transaction.”
“We are excited to partner with Delivery Agent to provide highly innovative commerce capabilities in our Shazam for TV service. We believe social TV should provide viewers with a reason to engage beyond simply ‘checking in’. This first integration of merchandise and shopping features is a unique addition to the already rich experience we currently offer,” said Andrew Fisher, Shazam’s CEO. “This capability now gives our network partners an enhanced experience for their programming as well as for consumers who want a simple, fulfilling way to interact with the shows they love.”
NBCUniversal, a long-time Delivery Agent client, will be the first to launch with Season 3 of USA Networks’ “Covert Affairs” followed by other NBCUniversal properties. While the show is airing, consumers who Shazam the series will be served contextually relevant products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent’s mobile storefronts and securely checkout using Delivery Agent’s TV Wallet™, the transaction engine used by media companies to process interactive transactions across the web, mobile and ITV.
“Our investment in Delivery Agent shows our conviction in the t-commerce space,” said Bruce Dines, Vice President of Liberty Global Ventures. “Based on Delivery Agent’s proprietary technology platform, we believe the company is well positioned to lead contextually relevant transactional capability across television and other digital platforms, both inside and outside of the US.”
The mechanics of the partnership have Delivery Agent’s proprietary catalog of entertainment meta-data integrated into Shazam for TV, which further extends Shazam’s popular app beyond music to television. Delivery Agent, along with their programming partners, will utilize In Program Mentions (IPMs) inventory to trigger the Shazam calls-to-action directly from the television screen.