PBS KIDS Launches First Educational Augmented Reality App

written by: Richard Kastelein

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PBS KIDS today announced its first augmented reality app for iPhone and iPod touch, FETCH! Lunch Rush, which is now available on the App Store. Available for free, the app uses the camera on iPhone or iPod touch to overlay computer-generated graphics on top of the physical, real-world environment. Extending PBS’s leadership in using augmented reality as an educational tool, FETCH! Lunch Rush opens a new world of learning by teaching kids ages six to eight math skills, like addition and subtraction, while blending the virtual and real world into a truly engaging experience.

“The FETCH! Lunch Rush App is designed as a 3-D game, which helps kids visualize the math problems they are trying to solve”

“Augmented reality is becoming a popular marketing tool and a compelling feature for gamers, but no one has fully explored what this could mean for educating children,” said Jason Seiken, Senior Vice President, Interactive, Product Development and Innovation, PBS. “We were among the first to offer educational augmented reality kids content when we launched the DINOSAUR TRAIN Hatching Party online game last year, in which a player’s real world intersects with a virtual environment online to help hatch a dinosaur egg. We’re excited to expand our exploration of this space by launching our first augmented reality mobile app and continue PBS KIDS’s leadership in using new technologies to further learning.”

Furthering PBS’s leadership in using new technologies to support learning, FETCH! Lunch Rush App employs augmented reality to teach kids addition and subtraction

“The FETCH! Lunch Rush App is designed as a 3-D game, which helps kids visualize the math problems they are trying to solve,” added Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “At PBS KIDS our goal is to use media to nurture kids’ natural curiosity and inspire them to explore the world around them; we can’t wait to see what this new app will mean for furthering that exploration.”

The FETCH! Lunch Rush App was produced by PBS member station WGBH and is based on the PBS KIDS GO! series FETCH! With Ruff Ruffman, also produced by WGBH. In this multiplayer app, Ruff Ruffman has to collect the lunch order for his studio crew. The challenge is keeping track of how many pieces of sushi everyone wants using augmented reality “markers” (printable hand-outs) that prompt activity within the app. The app uses 3-D imagery to reinforce the early algebraic concepts, helping kids to make the connection between real objects and corresponding numeric symbols.

The FETCH! Lunch Rush App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore.

Developed in partnership with the Corporation for Public Broadcasting and powered by a Ready To Learn grant from the U.S. Department of Education, FETCH! Lunch Rush is part of a new suite of games available on the newly launched PBS KIDS Lab website (PBSKIDS.org/lab). Combined with online and interactive whiteboard games, this new app helps build a learning experience for kids that takes place across platforms, all with the goal of accelerating learning. In addition to FETCH!, six suites based on hit PBS KIDS series are available on the PBS KIDS Lab: THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, CURIOUS GEORGE, SID THE SCIENCE KID, FIZZY’S LUNCH LAB, SUPER WHY!. and DINOSAUR TRAIN.

To date, PBS KIDS mobile apps have been downloaded more than 1.4 million times. With a transmedia approach, PBS KIDS is increasingly serving children wherever they live, learn, and play – through mobile devices, as well as on TV, online, in the classroom, and through a new line of educational toys.

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