Call for IBC2012 Innovation Awards Submissions
Once again, IBC is calling for entries for the most influential and
celebrated awards in our industry. The IBC Innovation Awards are unique –
and highly valued – because they honour not just technical ingenuity
but the way that the technology is used in the real world, bringing real
creative and commercial benefits to a project.
They celebrate the partnership between one or more technology suppliers
and the end user, working together to create a system that really makes
a difference. Certainly that will involve innovative and cutting edge
technology, but it will also involve collaboration: working together to
achieve the best possible outcome.
There are three IBC Innovation Awards: for the most innovative projects
in Content Creation, Content Management and Content Delivery. In
addition, there is a fourth, the Judges’ Prize, which may go to one of
the category winners or to another project which captures the attention
of the international judging panel.
The award itself goes to the end user of the project, but the
technology partners are also honoured and benefit tremendously from
their association with an award winner. Most nominations come from
technology partners, not just because they are proud of the work but
because they are keen to demonstrate to their customers how much they
value the project and the collaboration.
So in 2011 the winner of the Content Creation award was CNBC in New
York, who brought together motion sensing and graphics specialists to
allow on-screen presenters to call business charts out of thin air;
Content Management went to CNN who amassed a team of technology
companies to deliver a workflow to manage 20,000 news clips a week; and
DNA in Finland were awarded both the Content Delivery and Judges' Prize
for building a digital television transmission network using cellular
transmitter locations.
Now is the time to start thinking about your entry. If you have a
project which has used technology in an innovative way to give a
customer a real edge, creatively, operationally or financially, then
tell us about it. It is free to enter and you could find yourself on the
red carpet at IBC2012.
Entries should be completed and returned to IBC via the online form by
10 February 2012. After careful consideration of the entries, the
judging panel will announce a shortlist in May. Projects on the
shortlist receive wide publicity, and each will feature in the IBC
Awards Ceremony and in publications around IBC2012. Winners are
announced at the ceremony itself, making for an exciting evening.
Before submitting your entry for the IBC2012 Innovation Awards read the guidelines for entries, which will help you understand exactly what the judges are looking for. Good luck!
See who won the IBC2011 Innovation Awards.
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