GameHouse Launches On PlayJam On Connected TVs

written by: Richard Kastelein

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PlayJam, the world's largest TV games network, has partnered with GameHouse®, a leader in the online casual games industry worldwide to bring fantastic games to Connected TV via the PlayJam Games Platform.

The partnership will see a number of classic GameHouse® titles such as Collapse! and Little Shop brought directly into the living room of millions of homes worldwide via PlayJam's Smart TV network, encompassing Samsung, LG, Sony, Panasonic, Western Digital, Vestel and Google TV-enabled devices from Q1 2012.

GameHouse®, which boasts over 20 million unique monthly users worldwide, will add their content alongside an ever-increasing line up of classic PlayJam games and branded titles from PlayJam's developer network including Puzzler, First Star Software, Slingo and Relentless - the developers behind the award-winning Sony Buzz!™ franchise.

Playjam's network is a social engagement and monetization platform that drives increased revenue and customer loyalty through core features such cross-network tournaments, leader-boards, real-time mass participation events, virtual currencies and recommendations. PlayJam has launched a beta SDK to provide game developers with a simple one-stop route to global games distribution via TV.
Says PlayJam's Commercial Director, Anthony Johnson:

"GameHouse® is a global leader in the online casual games industry and as such we are delighted that they have partnered with PlayJam to address the rapidly growing Smart TV market. Gaming already represents a crucial part of the content mix on such platforms and with the planned adoption next year of enhanced run-time environments such as Adobe Air, they will continue to evolve at a rapid pace to pose a credible challenge to the established console market."

Says Aimee Meehan, General Manager, Account Management at GameHouse:
"The GameHouse® catalogue of over 3,000 casual games is enjoyed online every day by millions of users around the world. We're excited about our partnership with PlayJam because we can now provide families with top GameHouse hits such as Little Shop Treasures and Collapse! Puzzle Gallery using IP TV."


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