Netflix Launches in UK, Ireland Today

written by: Richard Kastelein

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On the Netflix Blog they announced they are officially out in the UK and Ireland today, offering instant and unlimited access to a broad range of entertainment for the low monthly price of 5.99 Pounds Sterling in the UK and euro 6.99 in Ireland, putting pressure on Amazon's Lovefilm in creating it's first real competitor in Europe.

"Today we're bringing Netflix to the UK and Ireland," wrote Neil Hunt, chief product officer at Netflix. "I'm proud to have led the product team that brings Netflix to the country where I grew up, after spending most of my career in California."

Click-to-Watch TV Programmes and Films Over the Internet

Netflix is available now, and anyone can get a one month free trial: click-to-watch TV programmes and films streamed instantly over the Internet to your smart TV, game console, computer, tablet, or mobile device. After the free trial, it costs just £5.99 or €6.99.

Our catalog is full of complete TV programmes such as The Only Way is Essex, Prison Break, and Damages (watch from the pilot episode all the way through the last complete season) and great films such as 3:10 to Yuma, Blitz and The English Patient, with new content added continuously.

Streaming to TVs, Computers, Tablets, and Mobiles We have spent the last four years building and refining streaming players for the major game consoles, smart TVs, Blu-ray players, tablets, and mobile phones, as well as Mac and PC-based computers. We have honed and refined the apps based upon our experience in the Canadian, US, and Latin American markets. The current versions have some cool streaming technology that starts streaming the video instantly and quickly scales up to high definition with surround sound when your broadband connection supports it. If you don't have a game console or smart TV, there are nifty smart TV adaptor products on the market that convert a regular television to an Internet-connected television starting at around £50.

Starting today, people throughout the UK and Ireland can begin a free, one-month trial of Netflix by simply visiting Netflix.com. Members can select and instantly watch a wide array of Hollywood , local and global TV programmes and films on their TVs via a range of internet-connected devices capable of streaming from Netflix, including Smart TVs, game consoles, Blu-ray players, tablets and mobile phones.

"We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience," said Reed Hastings , co-founder and chief executive officer of Netflix. "Now, you can enjoy as many great films and TV programmes as you want, when you want, where you want, for one low monthly price with no contracts or commitments."

With more than 20 million streaming members in 47 countries and territories, Netflix has revolutionised entertainment by providing seamless and unlimited access to tens of thousands of hours of Hollywood and international feature films, full seasons of new and classic TV programmes, global documentaries, independent cinema and an incredible range of kids' programming in a specially designed section called "Just for Kids."

 

At launch, Netflix is offering films and TV programmes from All3Media, the BBC, CBS, Channel 4's 4oD, Disney UK & Ireland , ITV, Lionsgate UK, MGM, Miramax, Momentum Pictures, NBCUniversal, Paramount, Sony Pictures Entertainment, Twentieth Century Fox and Viacom International Media Networks.

Among the tens of thousands of hours of great films and TV programmes available at launch are recent big screen hits such as "The Expendables" and "Paul Blart: Mall Cop;" first-rate American programmes such as "Breaking Bad," "24" and "90210;" previous full seasons of UK favourites including "The Only Way is Essex ," "Top Gear," "The Inbetweeners" and "Torchwood;" and a wide-range of documentaries, art house films and classics ranging from "The 39 Steps" and "The Aviator" to "Man on Wire," "The Men Who Stare at Goats," "The Princess Bride" and "Once." In the coming months, more great films and TV programmes will be added, building upon the great entertainment choices available today.

A pioneer in the delivery of high quality streaming video and of advanced recommendation technologies that help consumers find the films and TV programmes they'll love, Netflix offers an unbeatable entertainment experience with many films and programmes available in hi-definition and with Dolby® Digital Plus 5.1 sound.

Netflix is integrated with Facebook to make it easy for people to discover new films and programmes through their friends. Members can connect their Facebook account to Netflix and share what they're watching on both Netflix and their Facebook Timeline. Similar to the success of social music and social gaming, the integration gives people another way to connect with friends around common passions. Members can always control what they share and can turn off sharing anytime, from either Netflix or Facebook.

To help members find something great to watch from a library of thousands of TV episodes and films, they have built a system that offers suggestions based on each individual's tastes. Members rate TV programmes and films, indicate which genres they enjoy. Netflix learns from that and from each member's viewing activity to offer a rich variety of relevant viewing ideas, including a personalized list of top ten suggestions and an always evolving set of personalized genres. If you watch a lot of dramas and loved an inspiring, rags-to-riches tale like "October Sky," you might get a set of "Emotional Dramas based on contemporary literature" titles such as "Chocolat" and "Cider House Rules." Or if you prefer sci-fi, or documentaries, or have kids, Netflix will always have a wide range of interesting suggestions waiting for you.

Just for Kids

For Netflix members with children we offer a wide range of the best TV shows and movies for different age groups along with a special kid-friendly section (for kids 12 and under) on the Wii, on the website, and, soon, on many other devices. Kids are given personalized categories chosen from what they love: girl power, talking animals, superheroes, dinosaurs, princesses, robots, etc. They can also go to a easy-to-use, fun section to find many of their favorite characters. The area features everyone from SpongeBob SquarePants and Dora the Explorer to Power Rangers, iCarly and Thomas the Tank Engine.

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