CES 2012: Aurasma Augmented Reality Dazzles

written by: Richard Kastelein

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Aurasma, the world's leading augmented reality platform, has today announced reaching three million downloads. The Company is exhibiting Aurasma at the Consumer Electronics Show – CES – where high levels of press coverage, social buzz and multiple award nominations are resulting in record numbers of downloads of their app. 

Available for free for iOS and high-powered Android devices, Aurasma opens a completely new window on the real world, allowing users to create, discover and share digital content embedded in printed images, products and even physical places. 

With Aurasma, even everyday objects can now reveal hidden digital depths, like for example the back of a $20 bill. Watch the video... anyone who downloads Aurasma and has a $20 bill to hand can experience this "Aura" – the name for when the physical and virtual world merge in this way.




During the show which runs from 10th – 13th January, Aurasma has been named as a finalist in CNET's Best of CES awards, beating stiff competition from some of the world's largest tech companies to win the Software and Apps category.

As a finalist, Aurasma will now go on to compete against other category winners for the prestigious CES Popular Choice award, to be decided today by an online vote at http://www.cnet.com/pv

In addition, Aurasma was also nominated as a finalist in CES Mobile Apps Showdown and will compete in the live final today at CES North Hall.

Aurasma's Managing Director, Martina King said:

"We're delighted that the high levels of excitement we're seeing on the CES show floor are translating into record numbers of downloads of Aurasma. In the eight months since we launched Aurasma, the app and kernel have now been downloaded three million times; millions of Auras have been created by users and the technology adopted by over 1,500 partners – testament to the power of Aurasma to change the way we see and interact with information using our mobile devices."

The winner of CES People's Choice will be announced at the CNET stand in South Hall, Las Vegas Convention Centre on 12th January at 11.00am.

Aurasma will also be competing in the live final of CES Mobile Apps Showdown at N257 North Hall, Las Vegas Convention Centre on 12th January at 12.00pm.

Aurasma is the world's first visual browser – a new platform technology that merges the physical world with the virtual. Available as a free app for iPhone3G, 4 and 4S, iPad2 and high-powered Android devices or as a free kernel for app developers, Aurasma uses advanced image and pattern recognition to recognise and understand real-world images and objects in much in way the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras." Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 1000 partners across multiple markets are using the free technology in their campaigns or embedding the technology in their own applications, including global brands such as Panasonic, Mazda, Virgin Atlantic, Sky, BMW, Procter & Gamble, NET-A-PORTER, BBC Worldwide, Hyundai, Schroders and Universal Pictures. Aurasma was developed by software company Autonomy – an HP Company.


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