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Published on Monday, 23 January 2012 17:09
With forecasts exceeding 80% of units
shipped by 2015, connected TVs are expected to lead the way in global
TV shipments escalating from 27% in 2011, according to new research from
Futuresource Consulting.
On a regional level, Japan leads the way in
the adoption of connected TVs, with 59% of shipments in 2011 integrating
IP connectivity as standard. Penetration in the USA and China hit 29%,
however Europe is behind the curve with 24% of TV sales being connected.
As demand for connected TVs gains momentum,
major TV manufacturers are responding by making IP connectivity a
standard feature in 60% to 80% of their product portfolio. In addition,
embedded Wi-Fi is expected to drive usage moving forwards and many
premium models now incorporate this feature enabling consumers to
connect and use with ease.
Looking to the wider market, as developed
territories head towards saturation the world's emerging markets
including Brazil and India, witnessing 40% and 86% growth respectively,
look set to be driving the global consumer TV industry.
Market development will be primarily driven by
LED TV shipments, accounting for 90% of units to be shipped globally by
2015. Other technologies including LCD, PDP and CRT are expected to
decline throughout the forecast period, while OLED currently used in
smartphone technology, will gain traction in TV development by 2015.
Market leaders Samsung and LG are already showcasing this technology
with launches anticipated in 2012.
Increased product availability and falling
price premiums have contributed to a growth in global shipments of
3DTVs. Shipments of 16 million units are expected for 2011 once final
numbers are in, with anticipated growth throughout the forecast period
accounting for 50% of the market in 2015.
One of the key reasons behind the growth of
3DTVs is that consumers are purchasing the 3D function by default when
looking to upgrade to higher-end models, mainly as they are unaware of
the in-built 3D capability at the time of purchase.
The new TV Market Report from Futuresource
Consulting provides an update for the global consumer TV market. It
reviews key developments in the market up to 2011 and provides an
outlook to 2015. It profiles key regions and countries and reviews the
major developments in terms of product features and the competitive
landscape.
