SnappyTV Set to Debut Socially-Connected, Cloud-Based Live Video Editor During 2012 State of the Union Address

written by: Richard Kastelein

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Published on Monday, 23 January 2012 18:49

When President Obama takes the podium on Tuesday, January 24th at 9:00 p.m. ET to deliver his 2012 State of the Union Address, anyone across the country can, for the first time, clip a video of any moment from the speech to tweet, post or embed in their blog.

Do you ever notice that when you see something great on TV everyone talks about it on Twitter, but it takes hours or longer for that clip to show up online? Getting clips from TV or live web video is a painful and time consuming process that leaves people on Twitter and Facebook with nothing to share except iPhone recordings on YouTube. 

To solve this problem, SnappyTV has created the web’s first cloud-based, live video editing tool that allows content owners and their fans to instantly publish highlight clips from live content to the web in a rights friendly way. It allows broadcasters, media and other rights approved users to instantly create clips of live TV and web streams, as they air, and share them on Facebook, Twitter, blogs and other social media outlets in real-time. SnappyTV is opening up our platform for anyone to use during this year's State of the Union Address.

The SnappyTV Pro Editor provides a powerful tool for content owners, bloggers and news outlets to instantly publish clips from TV or streaming web video to fans or followers. Key features of the Pro Editor include:

• Cloud-based live editing functionality allows editors, marketers, and social media managers to create clips of live shows using a standard computer and web connection.
• One-click social publishing to blogs, social networks and content management systems, including Facebook, Twitter, and YouTube. Quick access to embed code or file download lets you add clips to your blog or news story in seconds and integrations with Brightcove and Ooyala extend your reach.
• Integrated Twitter tabs lets editors track the social buzz around their content, direct message influencers with video clips and make informed editing decisions. 
• Collaboration options let multiple users create and share clips together, enabling real-time editing workflows never before possible.  Our iPhone app allows remote team members to suggest edit points and text to editors.
• Embeddable widgets enable customers to instantly publish clips to an existing website or second screen app. 

“Every month, there are over 3 billion messages on Facebook and Twitter referencing real-time TV content. This year’s State of the Union will drive a massive conversation online, and we enable anyone to publish clips into that conversation as its happening,” said Mike Folgner, CEO of SnappyTV. “The State of the Union provides us with a unique opportunity to let everyone try our powerful real-time publishing platform. With the SnappyTV Pro Editor, tight social integration and embeddable widgets, we’re providing the tools that broadcasters and content rights holders need to infuse the social conversation with the video of the moments fans are buzzing about.”

Want to try it yourself? The SnappyTV Pro Editor is available for free to the public for Tuesday’s State of the Union Address using video from the 2011 event and for any other White House event. Give the Pro Editor a try at http://snpy.tv/sotu2012 (it’s free, but requires site registration) or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to request a product demo or more information.