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Subway, the world’s largest restaurant brand, will be the national sponsor of the PrePlay predictive game. The company considers this a pilot program in mobile app marketing and sponsorship.
Developed by Pre Play Sports, LLC, a leading predictive game studio, the PrePlay app is a state-of-the-art second screen social game for iOS devices that awards points to fans for predicting the outcome of each play as they watch the playoffs and the upcoming big game in Indianapolis.
“PrePlay makes watching football on TV more social and more exciting,” says PrePlay founder Andrew Daines. “Users’ knowledge of the game will help them compete in the playoffs with their friends. SUBWAY is the clear leader in innovative sports marketing and we are excited to have them as a partner in this test mobile marketing effort.”
Users can download the free app from iTunes for their iPhone, iPod Touch and iPad devices. The predictive game syncs users’ devices with the game on TV, connecting them with friends and family to create a fast-paced competition of predicting plays before they happen. Users can then challenge and compete with friends and family during the game, scoring points.
PrePlay’s proprietary real-time game allows users to download mid-game and join the action without missing a beat. Other features include in-game PrePlay statistics, and a chat room to inform fellow competitors of one’s predictive skills. The app also features “Charlie Says”: tip sheets, and videos that automatically feed to the app, offering game previews to help users boost their PrePlay scores and provide insight into this emerging form of sports entertainment.