Marks and Spencer - First UK Retailer with Connected TV App in Deal with Samsung

written by: Richard Kastelein

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Samsung Electronics has announced British retailer, Marks & Spencer (M&S), as the first UK retail partner to create an App for Samsung Smart TVs.

The new App which is available to download from Samsung's Smart TV App store, Samsung Apps today and developed in collaboration with the multichannel video agency Adjust Your Set, will give viewers access to the latest in high street trends as well as tips on lifestyle, food, fashion and technology all from the comfort of their living room.

Viewers interested in fashion and home trends, advice on selecting the perfect wine, beauty tips or recipes, will be able to switch straight to the M&S Smart TV App on the biggest and brightest screen in the house.

Guy Kinnell, Marketing Director for TV, Samsung UK comments:

"The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.

The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.''

Susan Aubrey-Cound, Director for New Channels Marks & Spencer commented:

"We're continually exploring innovative, new ways to engage and interact with our customers. This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels. "

 

M&S will join an ever-growing collection of services available on Samsung Smart TVs such as BBC iPlayer, LOVEFiLM, Netflix, YouTube, Teletext Holidays, Rightmove, Thomson Local, Facebook and Twitter giving viewers a huge choice of content for the television. 'Samsung Apps' is the first and biggest App store available for TVs, with over 10 million Apps already downloaded worldwide, proof that consumers are rapidly embracing the Smart TV format.

Samsung Smart TVs have a Smart Hub that opens up content from specially designed Apps, the internet and other access points directly from the TV. The Smart TV also acts as the entertainment hub for the home as it connects wirelessly to other devices such as smartphones, laptops or tablets so users can show photos or stream music on the big screen.

 

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