written by: Richard Kastelein

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The seventh annual Content 360 digital creativity competition at MIPCube, MIPTV's new innovation forum, issued its last call for entries for its new viral video category created by MSN International and a general category for new transmedia concepts. The deadline is February 29 2012.

For MSN’s Videos That Create Global Buzz challenge, the jury includes:
•    Jane O’Connell, International Editor in Chief MSN
•    Alexandre Michelin, GM for MSN EMEA
•    Andrew Hoppe, GM for MSN Asia Pacific
•    Greg Hayes, GM for MSN Americas
•    Michael Dwan, Global Creative Solutions Director MSN

 And for the New Transmedia Concepts challenge, the jury is:
•    Anna Higgs, Head of Film 4.0 (Channel 4, UK)
•    Boris Razon, Head of New Writing and Transmedia (France Televisions, France)
•    Sebastian Hünerfeld, Commissioning Editor, Transmedia Storytelling, ZDF (Germany)…

To enter, read the briefs and get your applications in !

MSN will short-list three projects to be awarded €5,000 each to produce a pilot video in support of the final pitching sessions at MIPCube on Saturday 30 March where the winners will be announced. They will also be showcased on Day 1 of the MIPTV conference programme, 1 April 2012.

In its category "Videos that Create Global Buzz," MSN is looking for creative ideas on short on-line video productions that are fun and consumer-friendly when shared with friends around the world. Typically less than 3 minutes, videos can be either film or animation with focus on humour that can appeal in MSN's 50-country market. In parallel to this, projects should respond to MSN's desire to reinvent its offering via Social, Real-Time, Search and Multi-Platform infusion. The final winning project will be coached by MSN in order to secure sponsorship from an advertiser for an entire production season.

The second category "New Transmedia Concepts," calls for innovative transmedia concepts that mix video storytelling with gaming, live events, mobile applications, integrated marketing, dual screen content, or any additional techniques for enriching the story and the user experience. Contestants are asked to submit their ideas in a Quick-Fire presentation format (maximum 20 slides) to explain the concept, target audience, story, characters, platforms and budget. Finalists will present using the same format during the Content 360 final pitching sessions in Cannes.



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