Social TV Zeebox Explodes After TV Ad Campaign

written by: Richard Kastelein

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Published on Monday, 05 March 2012 14:23

Our mates at Zeebox are happy today - with 15,0000 signups per hours it's been rocking weekend - every since  the launch of a new TV advertising campaign this weekend.

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Zeebox co-founder and CEO Ernesto Schmidt tweeted the figures this morning:

The advertising campaign appears to be a direct result of zeebox’s strategic partnership with Sky, which has already seen the app deliver special on-demand content for Sky’s Got To Dance show, including exclusive videos, music downloads and branded content.

As part of the deal, Sky became an investor in zeebox, taking a 10% equity stake to support its future product roadmap (currently on the web and iOS, with an Android app coming in April) and helping it expand its partnerships globally.