written by: Richard Kastelein

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More M&A activity and consolidation in the Social TV section this week with buying in what appears to be an EPG play by the former.

Gigom reports:

San Francisco-based, the site that wanted to be a kind of TV Guide 2.0, has been bought by none other than itself.’s GM Christy Tanner declined to give any financial details about the transaction during a recent phone conversation, but she described it to me as an acqui-hire, with the goal of strengthening her service’s mobile strategy. Two of the folks will join full time, while a third employee of the startup will become a temporary consultant.

We first reported about last July, and the site officially launched in September. In a way it has been a very traditional TV programming guide, focusing first and foremost on major broadcast and cable network. The site allows users to follow their favorite shows and get notifications when new episodes air, and has impressed with its clean design and simplicity. Tanner said Friday that will go offline in a few weeks, and existing users will be encouraged to join’s own personalized programming guide, known as the Watchlist.

...Startups like Miso and Getglue may have been getting a lot of coverage for their check-in functionality in 2011, but succeeded in selling it to more than 80 advertisers, making it one of the few companies that has actually made money with social TV. said in a blog post:

In order to carry on our mission and make an impact on a much larger scale, our team has joined with TV Guide Digital, which has built some of the most successful online and mobile entertainment products in the world. We’re excited to join the TV Guide team, whose innovative website and fast-growing mobile apps reach a massive audience. We’re looking forward to contributing to TV Guide Digital’s mission of enhancing the TV watching experience of TV fans everywhere.


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