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mPortal Inc., a global leader in connected device experiences across mobile, tablet and connected TV platforms, today announces the launch of its SPRINGBOARD Media product. SPRINGBOARD Media builds on mPortal’s already robust SPRINGBOARD platform to enable cable companies, television programmers and content owners to cost-effectively expand their video presence to all connected devices.
As ‘TV Everywhere’ initiatives increasingly move to the forefront of cable operators’ and television programmers’ priorities, expansion of their presence on connected devices, such as tables and mobile phones, becomes a must to maintain customer loyalty and preserve their brand. The creation and maintenance of applications across all connected devices has proved to be a costly and time-consuming endeavor. Current approaches either restrict app functionality to the basics, which compromises the user experience, engagement and adoption – or limit the number of devices supported, which limits the audience reach.
SPRINGBOARD Media is a cloud-based platform that leverages mPortal’s mobile expertise to fast-track TV Everywhere initiatives across connected devices. The product can quickly deliver compelling and engaging user experiences across a diverging set of devices while consistently maintaining the operators’ or programmers’ brand and identity.
“The plethora of connected devices available today are fueling a radical change in how consumers watch video and how content owners and distributors monetize it,” said D.P. Venkatesh, CEO of mPortal. “Our experience working with cable operators, media companies, and wireless carriers over the past decade enables us to build products like SPRINGBOARD Media, that facilitate next generation user experiences and help our customers thrive in this ever-changing environment.”
SPRINGBOARD Media’s key features include:
SPRINGBOARD Media expands the reach to the most viewers via fast deployment to new connected devices, provides new channels for monetization and cross-promotion across all connected devices and collects device and in-app analytics to understand user behavior and optimize strategy.
To learn more about SPRINGBOARD Media or request a demo please visit this link: http://info.mportal.com/springboard-media-trial or to see it live at the 2012 NAB Show visit this link: http://info.mportal.com/see-us-at-nab-2012. Additionally, for regular updates on mPortal news and industry insights please visit, The Connected Experience, mPortal’s blog.