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TV is changing, and the race is on for operators, manufacturers and platform providers to grab their slice of this potentially lucrative new market. The social aspect of this new TV experience will transform the way people interact with the media they consume, creating a unified TV environment that will drive engagement through social sharing and discussion.
This year the Social Media World Forum, taking place on the 27th -- 28th March at the London Olympia, will be dedicating a full day to Social TV exploring how brands and marketers can harness the approaching revolution in TV consumption.
SMWF will be bringing together leaders of the industry to speak on the Social TV trend including;
Click here to view the full speaker line and agenda.
Ian Johnson, founder of SMWF commented 'With over half of the population already accessing the internet while watching TV, popular shows and events are proving to be fertile ground when it comes to driving engagement and generating social interaction online. But we see this as the tip of the iceberg, the home entertainment landscape is on the cusp of a massive change; and we're excited to be delving into social TV and apps at SMWF this year'.
The Social TV track will feature at SMWF on the 27th March, to secure you place at this year's event please click here.