Mark Burnett’s One Three Television Takes Ownership Stake in Social TV Startup Youtoo

written by: Richard Kastelein

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Producer Mark Burnett today announced that his company One Three Television LLC has taken an ownership interest in Youtoo and will seek to integrate the technology into series produced by his company, One Three Television LLC. The technology will allow viewers to be on TV, to share their reactions to show content with other viewers, and to play along with the programs. 

Using Youtoo's break-through technology, viewers can upload a video and be on TV within minutes or compete with other viewers, in a few simple clicks.  Burnett and Youtoo’s CEO Chris Wyatt plan to introduce the technology to the major TV networks as a way to deepen audience engagement by building fan loyalty, and attracting new audiences.

“I’m excited to find opportunities to deepen our audiences’ connection with our shows through Youtoo’s amazing technology,” said Mark Burnett.

In September 2011, Youtoo launched its technology development platform Youtoo TV and the companion social network  Since launch, the company has broadcast over 50,000 people on TV and created more than a dozen applications that bridge the divide from television, social networking and gaming.

Mark Burnett’s digital production company VIMBY (Video In My Back Yard) produced 250 short-form programs for the Youtoo TV launch, which is broadcast to 177 of the top 200 cable television markets.

“We created the technology to license to broadcasters but had no idea that there'd be such great demand for our social TV and gaming systems right at launch,” said Chris Wyatt, CEO of Youtoo. 

Mark Burnett’s entertainment franchises are strong both domestically and around the world:  Survivor airs in more than 40 countries and is currently in its 24th cycle in the U.S.   The Apprentice (NBC) premiered its 12th season on February 19 with an all-star celebrity cast including Arsenio Hall, Debbie Gibson,  Lou Ferrigno, Cheryl Tiegs, Penn Jillette, Tia Carrere, George Takei and many more.  The Voice (NBC) is the number one show on television this season featuring coaches Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton.  Shark Tank (ABC) is in its third season and is currently the number one show on Friday nights.



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