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TV Broadcasters, advertisers and content creators interested in Social TV, a rapidly-emerging television industry technology that connects cable and broadcast viewers with show content through social networks such as Facebook and Twitter, have a new option with the launch of TapCast.TV (www.tapcast.tv).
A platform that drives increased viewership to traditional TV by providing engaging experiences via a second screen, TapCast provides social and interactive experiences via smart phones and tablets in synchronization with broadcast TV and live events. TapCast’s platform allows programming from broadcasters, content producers, cable networks and other video providers to become more social, interactive, personalized, and connected with viewing audiences. “Our turnkey solution makes it easy for broadcasters to boost their social influence by offering second screen experiences to engage and broaden their mobile audience base, “ says TapCast CEO and co-founder Saroop Bharwani, noting that approximately two-thirds of smart phone and tablet owners use their gadgets to do things like text, post, interact, "Like", or chat about what they are watching on TV, according to research firm Nielsen.
New Proprietary Technology Platform Offers Second Screen Promotional and Monetization Solutions
TapCast’s platform features enhance web, mobile, and connected TV apps to enable viewers to discover new shows based on what their friends like on Facebook, interact with shows via live polls and contests, buy what they see on TV, view the schedules of their favorite shows, set reminders, and post messages related to the show they are watching via Twitter and Facebook.
The following are some popular features that broadcasters can offer their audiences by integrating TapCast’s turkey solution: