TapCast.TV Launches Social TV for Broadcasters, Advertisers, and Content Producers

written by: Richard Kastelein

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Published on Thursday, 15 March 2012 16:32

TV Broadcasters, advertisers and content creators interested in Social TV, a rapidly-emerging television industry technology that connects cable and broadcast viewers with show content through social networks such as Facebook and Twitter, have a new option with the launch of TapCast.TV (www.tapcast.tv).

A platform that drives increased viewership to traditional TV by providing engaging experiences via a second screen, TapCast provides social and interactive experiences via smart phones and tablets in synchronization with broadcast TV and live events. TapCast’s platform allows programming from broadcasters, content producers, cable networks and other video providers to become more social, interactive, personalized, and connected with viewing audiences.  “Our turnkey solution makes it easy for broadcasters to boost their social influence by offering second screen experiences to engage and broaden their mobile audience base, “ says TapCast CEO and co-founder Saroop Bharwani, noting that approximately two-thirds of smart phone and tablet owners use their gadgets to do things like text, post, interact, "Like", or chat about what they are watching on TV, according to research firm Nielsen.

New Proprietary Technology Platform Offers Second Screen Promotional and Monetization Solutions 

TapCast’s platform features enhance web, mobile, and connected TV apps to enable viewers to discover new shows based on what their friends like on Facebook, interact with shows via live polls and contests, buy what they see on TV, view the schedules of their favorite shows, set reminders, and post messages related to the show they are watching via Twitter and Facebook.

The following are some popular features that broadcasters can offer their audiences by integrating  TapCast’s turkey solution: 

•   Social Chat:  allows users to view Twitter and Facebook posts about a show and engage in two-way conversations via Twitter and Facebook at the same time.
•   Friends:displays all of the viewer’s friends that “Like” the show. The viewer can post messages and send recommendations with show times and descriptions.
•  Interactive:provides synchronized interactive content to TV viewers - Live Voting, T-Commerce, Real-Time Polls, or Interactive Ads and Discounts can be offered for each episode that airs.  Broadcasters have the ability to create interactive content via TapCast’s proprietary Content Management System.
•  Show Metadata:TapCast displays metadata related to shows and specific episodes currently airing or upcoming.  TapCast uses television metadata from Rovi, a global leader in digital entertainment technology solutions. TapCast receives television metadata through Rovi Cloud Services to power its website and participated in Rovi’s “Developer Zone” during CES 2012, where a number of solutions supported by Rovi Cloud Services were demonstrated.