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Viggle, a loyalty program for television created by Function(x) Inc.™ (Symbol FNCX), announced today that it added more than 250,000 registered users since its launch and has exceeded seven million check-ins to popular TV programming. Setting new standards for consumer engagement, Viggle members have been spending an average of 89 minutes a day within the app and engaging an average of 36 times per session with the wide variety of TV-related Viggle games, videos and interactive ads. Viggle members have redeemed 123,000 rewards with gift cards from Best Buy, iTunes, Amazon and Starbucks and Hollywood Movie Money proving to be the most popular.
“Viggle has exceeded all of our expectations,” explained Chris Stephenson, president of Viggle. “Time spent in the app has grown from 54 to 89 minutes in one month and the level of advertiser engagement is truly extraordinary.”
The company has demonstrated an ability to influence what people are checking into by highlighting shows in the “What’s On” section of the app. “We are seeing very clear correlation between how we promote shows in the app and volume of related check-ins. At scale, Viggle should become a true driver of viewing behavior,” said Stephenson.
“Viggle’s entrance into the market has been fast and furious and it’s great to see them already appearing in trending topics related to certain shows,” said Mark Ghuneim, chief executive officer, Trendrr. “By focusing on customer loyalty, they have found a way to resonate with passionate TV fans and advertisers, turning them into a top social TV brand within a matter of weeks.”
The addition of Viggle LIVE programming has added to the high levels of consumer engagement. Powered by Loyalize, a recent acquisition, Viggle LIVE enables television viewers to participate in real-time polls, quizzes and trivia tied to the live shows they’re watching. The company ran successful Viggle LIVE events sponsored by Bing and Miracle Whip during the Super Bowl, Oscars and Grammys. Last week, the company announced that DOVE® Men+Care® will also sponsor future Viggle events.
“We are all just starting to scratch the surface in this space in terms of where programming and second screen applications are headed,” said Aaron Lilly, senior marcom architect for Bing. “This project demonstrated how the second screen can provide an innovative way to both integrate the Bing experience as well as extend our ‘Bing is for Doing’ campaign to engaged audiences during key media moments.”
Available as a free download in the iTunes App Store, Viggle can automatically check TV viewers into live, DVR’d or online TV content from more than 160 channels. Viggle works with iOS devices such as iPhone®, iPad® and iPod touch®. The company also plans to release an Android version in the near future.