One Billion TV Apps Downloaded by 2015: GigaOM Analyst Michael Wolf
Consumers to Download Almost 1B TV Apps by 2015
says GigOM analyst Michael Wolf, according to CEPro Online, as embedded, browser-based, network-based and cloud-based app platforms come under scrutiny. And not only will consumers download them - they will also pay for a quarter of them.
Julie Jacobson reports that by 2015, more than half of all TVs shipped worldwide will have a network connection - and seven out of ten of those units will ship with an embedded app platform and app store, according to a new report from Gigaom Pro called, “TV Apps: Evolution from Novelty to Mainstream” (subscription required).
Not surprising, the GigOM report states that the the majority of the apps will be entertainment-related, including online video, gaming and communication apps. Although it's predicted that 3/4 of apps will be freebies, the remaining 25 per cent will fetch about €1.3 billion by 2015, according to Wolf’s analysis.

Click here to read full article at CEPro Online
| < Prev | Next > |
|---|
More posts by this author
- Coincident Announces ScreenSync TV
- Zeebox, Sky and Partners Team up to Socialise Got To Dance
- Connected TV Marketing Association Expands Rapidly Into Emerging Markets And Appoints New Board Members For Central and Eastern Europe
- Infographic: YouTube Killed TV
- Marks and Spencer - First UK Retailer with Connected TV App in Deal with Samsung
- SecondScreen Networks and Super Bowl Synchronicity - Water Cooler Live Events Largest Buys in History of Social TV
- Study: Second Screen - 44% Of Mobile Owners Research A Purchase After Watching A TV Ad
- UK's Videoplaza secures $12M in funding to accelerate global expansion
- Cable Congress 2012 - Brussels - The Future of Cable TV
- IGN Entertainment and SHINE Group Get Ready to START with New Youtube video games channel launched
- The Channel: Tagging TV and Temporal Metadata
- Sky to launch new internet TV service - To Compete with Netflix and Lovefilm
- Making Movie Trailers More Social - Moviepal
- Universal Electronics Enhances Interactive STB Experience with New Remote/Keyboard Hybrid
- New Hybrid TV Study from iDate (OTT Report)
- Pre Play Sports Re-Launches Social Gaming Competition for Super Bowl; SUBWAY Joins On As National Sponsor
- Ubisoft, FremantleMedia, BitTorrent, Zodiak Active, Ogilvy & Horyzon Media confirm their presence at UbiQ Paris
- LG partners with Gaikai to power Smart TV gaming service
- Social TV Analysts Bluefin Labs Raises $12 Million in Series B Round
- SnappyTV Set to Debut Socially-Connected, Cloud-Based Live Video Editor During 2012 State of the Union Address

