Zeebox And Vestel Announce Integration Partnership

written by: Richard Kastelein

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Published on Wednesday, 21 March 2012 12:21

zeebox, a leading companion TV app that makes TV social and interactive and Vestel, one of the world’s leading DTV manufacturers, today announced plans to showcase deep integration between the zeebox companion viewing application and Vestel connected television sets.

The two companies will jointly develop a synchronized TV viewing experience delivered on Vestel-manufactured TVs and smartphones and tablets running the zeebox application.

“We would like to offer Smart TV users a more social, interactive experience when watching live TV.  The advantages of providing connecting to the zeebox social network synchronized with the TV allows us to become part of that world, and makes it a greater experience,” said Hakan Kutlu, Deputy General Manager responsible for marketing at Vestel. “By partnering with zeebox, the leading UK-based application on PC, smartphone and tablet for social TV, we will be able to offer to our OEM partners a social-TV-enabled platform out of the box, creating a great interactive experience for consumers.”

“Our users tell us that they love the way zeebox can act as a next-gen remote control for their TVs and set top boxes” said Anthony Rose, CTO at zeebox. “Our partnership with Vestel will take this to the next level, providing two-way synchronization between your TV and zeebox. As you change channels on your TV, zeebox will be able to automatically bring you a social and interactive experience linked to what you’re watching. And when you’re trying to decide what to watch, instead of just clicking through a list of channels, you’ll be able to see which ones are the most popular right now, watch with friends, buzz friends to come watch with you”.

Through this partnership, consumers will be able to remote control Vestel TVs directly from their zeebox app running on tablets and smartphones, buy products they see advertised on TV, create viewing parties with friends, and more.  This feature is just the beginning of closer synchronization between Connected TVs and the Web, and represents an innovative step forward in enabling Connected TVs to become social and interactive.