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According to Julian Clover at Broadband TV News, KIT digital has implemented temporal tagging into its new suite of apps for RTE, the Irish public broadcaster who have picked KIT Cosmos cloud-based solution for future endeavors. Such an approach would work not only with broadcast and on demand content, but also radio.
Feargal Kelly, KIT digital’s VP of media solutions, says broadcasters need to move way from what he calls ‘passive second screen socialising’ to one that creates stickiness and increases viewer engagement with the content.
“The level of misunderstanding of the second screen socializing purpose is so high, that some of the apps that allow viewers to message each other while watching TV are supplied by broadcasters and channel owners themselves,” he says.
Kelly says that rather than place watermarking within the video, as is the case with the Zeebox social media application, broadcasters should put effort into the backend as was the case with Red Button apps. By using metadata it becomes possible to sync content that is frame accurate.
Kit Digital are on the forefront of taking broadcast technology to the cloud with an advanced CMS and the addition of providing the ability to temporally tag content at the frame level for their users is going to make is infinitely more reliable for triggering second screen engagement using Internet Protocol - which is bi-directional. And will work on Video on Demand (VOD), Near VOD, Catchup, Live (with a production team in real time), and scheduled.
Traditional standalone broadcast playout providers such as Snell have also explored using addons into their head-end to add similar features for broadcasters to provide second screen engagement triggering.
But this is a brilliant move by both RTE in requesting and Kit digital for providing a new system which can enable content creators and distributors of the future the ability to temporally tag assets in a structured, controllable environment.